Environmental Awareness

Awareness and Attitude towards Environmentally Friendly Food among South Asian Communities in Britain (2015 - 2017)
Little is known about the way environmental messages in the food products are communicated among different ethnic groups of people. In this context, the study focuses upon the broader aspects that include environmental awareness, public environmental knowledge, people’s understandings towards healthy lifestyle and socio-cultural identity in terms of their interest and taste in food selection among South Asian communities in the UK. This project investigates the ways in which different ethnic and cultural backgrounds including ethnicity, religion and community may have impact upon their level of food consumptions.